Todd Panzica, MBV
Strategic Partnership Manager
USC Master of Business Graduate
United States Air Force Veteran
USC Master of Business Graduate
United States Air Force Veteran
About Me
Name: Todd Panzica
Location: San Diego, California
Phone: (619) 665-3331
Email: [email protected]
Skype: todd.panzica
LinkedIn: https://www.linkedin.com/in/toddpanzica/
About Myself
Dynamic and multi-faceted Business Professional currently excelling as Strategic Partnership Manager. Skilled at leading cross-functional teams across business development, partnership planning, financial planning, brand marketing, and sales initiatives. Versatile leader capable of relating to staff across all departments thanks to diverse experience & adaptability. Excels at retaining high-value staff and affiliates as well as customer relationship management and multi-industry strategic leadership. Seeking to leverage this advanced versatility alongside specific industry/role expertise to take the next valuable career step into a challenging position with room for growth.
Experience
Affiliate Marketing Manager
March 2023 - Present
- Continually monitor and analyze channel performance, and leverage data to adjust strategies to reach business goals and core channel KPIs.
- Collaborate with merchandising teams on weekly, monthly, and quarterly priorities, and translate them into actionable marketing plans.
- Proactively conduct research on industry trends, publisher opportunities, and incremental testing strategies to grow and diversify OWC’s Affiliate programs.
- Continually research, communicate, and recruit new partnerships into the program.
Client Partnerships Manager
March 2022 - March 2023
- Prepares strategic and revenue generating opportunities to present directly to clients.
- Identifies new sources of revenue: own and build top tier publisher relationships, negotiate media placements and packages, evaluate performance, and make recommendations for future investments.
- Recruits, manages, and develops top tier publisher relationships on behalf of advertisers, communicating expectations, sharing best practices, disseminating offers and promotions, and providing account updates to an advertiser’s growing publisher base.
- Helps advertisers maximize the effectiveness and efficiency of their affiliate spend by building and interpreting program performance data.
- As a growth opportunity, leads overall strategy and execution of an advertiser’s affiliate program.
- As part of a Client Development team, collaborates with cross-departmental teams to identify and troubleshoot complex program management and technical challenges.
- Aligns with Client Development team to ensure accurate execution and timeliness of internal and client deliverables.
- Mentors Client Partnerships Associates: coaches, provide guidance, and offers best practices to help team members succeed at CJ Affiliate.
Genesis Digital, LLC (Makers of Kartra, WebinarJam, & EverWebinar)
Strategic Partnership Manager
March 2020 - March 2022
- Facilitated strong business relationships with partners by promoting products/services with dynamic and ever-changing strategies such as advertising and sponsorship programs.
- Was responsible for working with outside partners to bring in more than $1.1M in new business each month.
- Onboarded new partnerships including internal/external collaborations with various teams for project success.
- Initiated agreements and renewals with partners, building mutual consensus on the direction of the partnership.
- Created & implemented new project ideas designed to strengthen partnerships and attract new collaborators.
- Leveraged exceptional communication coordinate solutions, create synergies, and facilitate growth strategies.
- Partnered with multiple businesses to build channel sales and forecasted any oncoming strategic changes/challenges.
- Crafted an ironclad organizational network with target outreach and comprehensive project planning skills.
- Oversaw partner initiatives with careful analysis and reporting structures designed to pre-empt potential issues.
- Strategized and implemented growth plans & opportunities on key business metrics.
- Evaluated new business and market opportunities with the goal of prospecting potential partnerships.
Business Banking Specialist II
September 2018 - January 2020
- Fostered strong relationships/partnerships by acting proactively on client needs, regularly calling on potential and existing small businesses with revenues under $15M.
- Developed business banking accounts including account strategy, execution, and management among others.
- Successfully spearheaded relationship oversight with several U.S. Bank branches in North County San Diego.
- Orchestrated management of tax returns, balance sheets, cash flow statements, and income statements to determine client creditworthiness, easing business loan and credit processes considerably.
- Collaborated with internal teams/departments to facilitate cohesive operations and more successful strategies.
- Championed Small Business Banking products and services with customers including loans & credit lines up to $250K, deposit/savings accounts, credit cards, equipment finance, treasury management, & merchant services.
Research Sales Analyst
July 2017 - September 2018
- Generated business intelligence reports on specific companies, properties, and industries valued above $20M.
- Utilized Salesforce databases to update/record commercial banking client data, simplifying future analyses.
- Communicated with supervisors and senior leadership on specific market/regional sales needs, ensuring more consistent meeting of company needs, leveraging these opportunities to maximize potential revenue.
- Deployed technical/non-technical marketing collateral as well as presentations, public relations campaigns, articles, and newsletters to better leverage credibility and client awareness.
Panzica Creative Solutions, LLC
Owner
September 2011 - July 2017
- Ideated compelling branding solutions for business owners by leveraging course design, video production, web design, graphic design, content writing, account management, SEO, and online advertising skills.
- Ensured consistently high-quality services that ensured positive trends in all clients’ online presence/marketing.
- Achieved $10M+ in sales through facilitation of these close product advertising partnerships.
- Delivered high sales impacts for domestic/international clients through brand-aligned marketing/SM projects.
- Regularly met/exceeded customer expectations, financial parameters, and project timelines.
- Expanded company portfolios by regularly seeking new opportunities for multimedia educational, technological, and product marketing projects, actively expanding and solidifying partnerships.
Internet Sales Manager
July 2013 - February 2016
- Contributed to an outstanding dealership team that won the Ford President’s Award in 2014, based on garnering an exceptional customer satisfaction rating in sales and service departments among all Ford dealerships nationwide.
- Contributed to an outstanding dealership team that won the Ford Triple Crown Award for 2013, based on winning the President’s, Sales Leadership and Premier club awards all in the same year.
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Accomplishments:
- Consistently meet or exceed monthly new and pre-owned vehicle sales quotas.
- Average amount of cars sold per month: 12-15.
- Consistently earn an ‘outstanding’ customer satisfaction rating from customer submitted sales satisfaction surveys.
Multimedia Marketing Manager
December 2009 - September 2011
- Provided video production services, educational course development, graphic design, produced video infomercials, and helped launch several internet-based products that became worldwide multi-million dollar sellers.
- Managed over 10 direct reports, located globally, in order to keep each project on-schedule and under budget until its completion.
- Worked effectively with a large cross-functional team.
- Lead contributor on 10 different educational and commercial projects for 12 clients; which grossed over $25MM worldwide.
Freelance Multimedia Consultant
February 2007 - December 2009
QA Engineer / Video Content Manager at Youreeeka! Inc.
- Contributed by providing technical video standards, encoding, QA testing, and coordinating accounts.
- Produced approximately two-dozen commercially available videos each day for sale on the Youreeeka! Platform and QA test the nightly builds of the website and video player frameworks.
Multimedia Specialist at Seacoast Multimedia
- Senior videographer and editor for legal depositions, accident reconstructions, conferences, site inspections, days in the life, and surveillance video.
Technical Writer at Cox Communications
- Migrated and updated procedures/information from an existing database to an improved database using strict protocols in terms of style and format.
- The database gave customer service agents new information that was easy to search, read, and relay to the customer.
- The new database improved customer satisfaction scores, decreased wait times, and led to higher customer retention.
Assistant Production Coordinator / In-House Editor at Inhance Digital Corporation – Los Angeles, CA
- Collaborated and coordinated with animating teams on several large-scale tradeshow animation projects for Fortune 500 clients such as Boeing, Cisco, and numerous pharmaceutical companies.
- Coordinated with Boeing engineers and translated technical details to the animators that needed to be included on specific animation sequences.
- QA testing of customized video products, storyboarding, After Effects work, DVD creation, audio editing, video equipment setup and maintenance, and light IT duties.
Weather Forecaster – Elmendorf AFB, Alaska
July 2001 - August 2004
- Forecasted aviation weather for Alaskan terrain and surrounding waters for both military and civilian agencies.
- Wrote and maintained tactical aerodrome forecasts for PAED, PAEI, or PASY.
- Extensive experience with meteorological satellites, radars, models, observations, and other meteorological products.
- Wrote and disseminated weather watches, warnings, TAFs, mid-air refueling route forecasts, search and rescue forecasts, and meteorological discussions.
- Held a 92% forecasting accuracy rate.
- Participated in detailed weather studies of unusual weather phenomenon.
- Actively metwatched and forecasted for aviation hazards.
- Obtained and maintained a Secret-Level Security Clearance.
Education
University of Southern California
Spring 2017
The Master of Business for Veterans (MBV) degree is a fully accredited graduate degree awarded by USC Marshall School of Business that was created specifically for military veterans, active duty and reserve personnel. The program is designed to leverage the management and leadership experience already gained during military service. The MBV provides formal business knowledge and develops critical thinking skills. Participants will discover the transferability of military experience and skill sets to the business environment, as well as the ability to launch, manage and grow a business.
Ball State University
Summer 2006
Activities and Societies:
Connections Live – An Emmy Award-winning, student run, faculty-supervised, half-hour entertainment television magazine program shown on WIPB Channel 49 and Cardinal Vision Channel 57. I participated as a student producer creating several news programs for the show.
Community College of the Air Force
Spring 2002
My Skills
Professional Skills
Personal Skills
Software Knowledge
Want to Work with Me?
Let me know! I am currently available for full-time work. Let me know how I can help your business succeed!